Our experience working in this industry began in fall 1976 in Eugene, Oregon, at a store called Sugar Pine Ridge. Don’t let the name of our business (Frank’s Custom Shoe-Fitting) mislead you. We are a specialty running store. In the beginning, our concept developed from the lessons I learned running across America. Over the years our customer includes not only the runner but everyone. Our services have become more diverse. Our mission today is simply this: we are “A local shoe-fitting experience – where the goal is to get you results and leave you pain free.” Most of our customers whether they run or not, are looking for a shoe-fitting solution to their problem. We give them the service the have been looking for by focusing on five simple steps or shoe-fitting “cultures”: choosing the right shoe; choosing the right socks; choosing the right shoe inserts; choosing the correct lacing system; and implementing the necessary modifications to the fit of the shoe. We take our slogan very seriously: “Happy Feet Guaranteed.” Our running experiences and our race management experiences keep us closely connected to, not only the running community, but the community as a whole. Our store is a great place to solve problems, not only in the world of shoe-fitting. We also enjoy sharing ideas that benefit our community and taking actions to help those who live where we live. It is an honor and a privilege to work at a job where our efforts are appreciated.